Instagram’s most popular KIWI destination

This was first published in 2016 – do you think the locations for Best Instagram taking are still as popular – or have new places stepped up to be ‘social’ stars?

Waiheke Island is Instagram’s most popular Kiwi destination 

Instagram has named New Zealand’s top ten visitor attractions for 2015, based on the number of images geo-tagged to specific locations. Kiwis and international visitors shared the most pictures fromWaiheke Island. Worldwide, some 80 million images are posted to Instagram every day, making the platform a huge canvas for New Zealand.
Tourism New Zealand General Manager, Australia Tony Saunders said New Zealand scenery is unparalleled so travellers love to capture the spectacular surroundings and share it with their friends and family on social media.
“Thousands of Australians head over to Waiheke Island each year to view beautiful vineyards, olive groves and beaches so we weren’t surprised to see it named the most Instagrammed spot in New Zealand.


“We get a huge amount of people sharing their photos of Waiheke Island and the rest of the country via @purenewzealand and the hashtag #NZMustDo.  We love that travellers want to share their journey and the stunning landscapes.”

Instagram’s top ten are:

  1. Waiheke Island
  1. Mount Maunganui (@infarawayland)

infarawayland Mount Maunganui 30112015


  1. Hobbiton Movie Set



  1. Sky Tower
  2.      Lake Tekapo (
  3.     Piha Beach
  4.  Wanaka Lake Front
  5.  Museum of New Zealand Te Papa Tongarewa 
  6. Skyline Queenstown

Writer, Bev Malzard visited Hobbiton in August 2017 – and soooooo loved the whole concept of this magical place and she actually did see and meet a couple of Hobbits there – true – cross my heart.


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